Sony At Work

A Product Marketing Presentation

Sony At Work is an animated presentation that shows an overview of Sony's consumer product line.

---

Sony is committed to making devices that are essential to the needs of professionals. The animated parade of Sony products is built around the theme of Sony At Work. The presentation begins with the images and sounds of heavy machinery. A dramatic transition introduces the product screens, which depict the theme of electronic equipment in business applications. As the presentation continues, it highlights new Sony technologies with educational animations underscored by an original soundtrack.

Brightly colored music notes moving across a deep blue background introduce the new multimedia speakers. Above the speakers, the display monitor dissolves into view, reinforcing Sony's commitment to complete product integration and compatibility.

As the two models of optical devices dissolve into view, text characters sparkle and explode. Adding the 1.3 Gbyte disk indicates the compatibility of these drives with existing media.

An animation illustrates the adaptability of this large storage device by showing the assembly of two ten-disk magazines and their insertion into place in the jukebox. This movement clarifies the concept of convenient data portability.