Marketing
Overview
Levi's University
Cisco Wireless CD
NEC Vision
NEC I-Stand
Adobe Collection
Apple OpenDoc
Sony At Work
3Com Technology
Sun ModelFI
Process
Development
Storyboard
 
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Levi's University

A Product Knowledge Tool

Levi's University is a training program delivered to retail sales people at Levi's Only Stores. It contains the complete line of Levi's clothing and accessories, along with pertinent marketing information and historical notes about Levi Strauss & Co.


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The menu system is based on visual representations of Levi's product lines. A glossary provides definitions for key terms and a Find tool allows for direct navigation to a particular product. In addition to product descriptions, the program contains product experts, recent commercials, historical notes and special events captured in digital video. Rounding out the program is a tour to introduce the presentation and a quiz to evaluate product knowledge.
Screen Example
Shockwave Demonstation



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Product screens contain descriptions of each product and present options for getting more information. Options include fit characteritics and fabric finishes. A navigation bar on the left side shows the navigation path to this screen. Clicking an icon will return the viewer to a previous screen.



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Clicking the Fabric button presents a palette of fabrics available for this product. This palette is created "on-the-fly" using a database of text and scanned images.



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Clicking a chip in the palette pops up a larger swatch and more information. Basing the presentation on a database and building screens on demand sets the stage for inexpensive software revisions as product lines change each quarter.



Levi's University is delivered on CD-ROM for Macintosh and Windows platforms.



kallisto@kallisto.com
Copyright (c) 1997 Kallisto Productions, Inc. & Levi Strauss & Co.